Better Marketing than Results from Weight Loss Pills
Posted on January 29, 2009
“I think (Alli) will probably be around for a long time to come. It’s a smart drug more from a marketing standpoint than from a clinical efficacy standpoint. This is a multibillion-dollar industry.”
– Donald Hensrud, a weight management specialist at the Mayo Clinic (from here).
Well, there you have it. Just because clever marketers make a product or pill look great doesn’t mean it will actually work.
It’s a crazy economic time we live in right now. I’m curious to see if we will still spend $30+ billon this year on weight loss products and pills. I think we will because we all want the quick fix. Sad.
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Comments
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http://twitter.com/blakehagen/status/ Blake Hagen
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http://smallstepstohealth.com/2008/01/the-buzz-on-alli/ asithi
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http://www.lizrosenbaumfitness.com Liz Rosenbaum












